Post by Clouseau on Jul 1, 2010 5:19:48 GMT
readingeagle.com/article.aspx?id=231189
'Pink Panther' to play concrete role in fight against breast cancer
By Mary E. Young
Reading Eagle
The cement truck driven by Robert D. Fidler of Oley Township is a real head-turner.
"I can read people's lips," he said. "They're saying everything from, 'Wow,' to, 'A pink cement truck?' "
Yes, that's right. Fidler is driving a pink cement truck for Berks Products, and he wears a pink shirt when he does it.
Reading Eagle: Ryan McFadden
Berks Products driver Robert D. Fidler says he takes some good-natured razzing about his truck, which he's named the "Pink Panther." The truck does deliver cement, but for a year it will also help raise funds for St. Joseph Medical Center's breast cancer screening and treatment program.
"I take some good-natured razzing from guys on the job, but when they find out why, most people really like the idea," Fidler said of the truck he now calls the Pink Panther.
The idea is given away by the pink ribbon on the white stripe around the pink truck. It is the symbol of breast cancer, a disease that took the life of Fidler's mother-in-law, Grace Hoffman, in 1996.
John R. Hannon, president and chief executive of Berks Products, said truck No. 335 is being used for regular deliveries, but also will appear at special events in the area to raise awareness of the disease and money for St. Joseph Medical Center's breast cancer screening and treatment program.
Hannon, also a member of the hospital's board, said Fidler was chosen because he's been with the company for more than 30 years and is an experienced driver.
"We knew he would be an excellent ambassador for Berks Products and St. Joseph Medical Center," he said.
The truck has been on the road for about a month, but was formally introduced Monday in front of the Bern Township hospital. It will remain in service for about a year.
The company's marketing director, Sandi Czulada, designed the truck and picked the colors, Hannon said.
"We knew if we painted the truck bright pink it would draw a lot of attention," he said.
John R. Morahan, hospital president and chief executive, called the truck a testament to Berks Products' commitment to serving the community.
Arla J. Murray, a Robeson Township resident who twice survived breast cancer, said the attention drawn by the truck will result in more women being screened for the disease.
By Mary E. Young
Reading Eagle
The cement truck driven by Robert D. Fidler of Oley Township is a real head-turner.
"I can read people's lips," he said. "They're saying everything from, 'Wow,' to, 'A pink cement truck?' "
Yes, that's right. Fidler is driving a pink cement truck for Berks Products, and he wears a pink shirt when he does it.
Reading Eagle: Ryan McFadden
Berks Products driver Robert D. Fidler says he takes some good-natured razzing about his truck, which he's named the "Pink Panther." The truck does deliver cement, but for a year it will also help raise funds for St. Joseph Medical Center's breast cancer screening and treatment program.
"I take some good-natured razzing from guys on the job, but when they find out why, most people really like the idea," Fidler said of the truck he now calls the Pink Panther.
The idea is given away by the pink ribbon on the white stripe around the pink truck. It is the symbol of breast cancer, a disease that took the life of Fidler's mother-in-law, Grace Hoffman, in 1996.
John R. Hannon, president and chief executive of Berks Products, said truck No. 335 is being used for regular deliveries, but also will appear at special events in the area to raise awareness of the disease and money for St. Joseph Medical Center's breast cancer screening and treatment program.
Hannon, also a member of the hospital's board, said Fidler was chosen because he's been with the company for more than 30 years and is an experienced driver.
"We knew he would be an excellent ambassador for Berks Products and St. Joseph Medical Center," he said.
The truck has been on the road for about a month, but was formally introduced Monday in front of the Bern Township hospital. It will remain in service for about a year.
The company's marketing director, Sandi Czulada, designed the truck and picked the colors, Hannon said.
"We knew if we painted the truck bright pink it would draw a lot of attention," he said.
John R. Morahan, hospital president and chief executive, called the truck a testament to Berks Products' commitment to serving the community.
Arla J. Murray, a Robeson Township resident who twice survived breast cancer, said the attention drawn by the truck will result in more women being screened for the disease.
